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GROWING UP IN THE CITY SCHOOLLY D, THE ROOTS, MEEK MILL, AND ROCKY BALBOA CALL HOME, LIL UZI VERT FIRST PICKED UP A MICROPHONE IN HIGH SCHOOL. HE SPENT COUNTLESS HOURS HONING HIS CRAFT, MAKING SPORADIC TRIPS TO NEW YORK CITY IN ORDER TO RECORD THROUGH HIS FRIEND WILLIAM ASTON'S STUDIO CONNECTION. ALONG THE WAY, HE CARVED OUT A DISTINCT STYLE THAT REFLECTS HIS LOVE FOR WIZ KHALIFA AS MUCH AS IT DOES HIS PASSION FOR MARILYN MANSON.

IN 2015, HE BEGAN TO SET THE INTERNET ON FIRE. THERE WAS HIS EXPLOSIVE APPEARANCE ON CARNAGE'S SINGLE "WDYW" ALONGSIDE A$AP FERG AND RICH THE KID AND LATER HIS TURN ON "BIG RACKS" FOR YOUNG THUG'S SLIME SEASON 2. IN ADDITION, HE SPENT THE SUMMER WITH DJ DRAMA, PRIMING THE CROWD FOR WIZ KHALIFA AND FALL OUT BOY ON THEIR "BOYS OF ZUMMER" TOUR. HOWEVER, EVERYTHING SET THE STAGE FOR HIS NEWEST MIXTAPE, 'LUV IS RAGE.' WITH SUPPORT FROM THE FADER, NOISEY, XXL, VIBE, HOTNEWHIPHOP, AND MORE, LIL UZI VERT NATURALLY TOOK THE SPOTLIGHT WHEN IT DROPPED.

NOW, SIGNED TO GENERATION NOW -- FOUNDED BY DJ DRAMA, DON CANNON AND LEIGHTON MORRISON -- ALONGSIDE ATLANTIC RECORDS, LIL UZI VERT STANDS POISED TO IGNITE HIP-HOP WITH HIS OWN FIRE.

 
 

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ZEDS DEAD HAVEN'T STOPPED THEIR ASCENT SINCE BASSMENTALITY, TOURING THE WORLD, PERFORMING TO THOUSANDS AT MUSIC FESTIVALS SUCH AS COACHELLA, LOLLAPALOOZA, OSHEAGA, HARD, ULTRA, TOMORROWLAND BELGIUM, PLUS THE BIGGEST STAGES IN INDIA, ASIA, & SOUTH AMERICA. ZEDS DEAD HAVE ALSO LAUNCHED THEIR OWN EVENTS, NOTABLY THEIR ANNUAL DEADROCKS EVENT AT COLORADO'S RED ROCKS AMPHITHEATER, WHICH THEY MOST RECENTLY SOLD OUT IN JUNE OF 2016, AND THEIR FIRST ANNUAL DEADBEATS TORONTO EVENT AT ECHO BEACH IN AUGUST 2016.

ZEDS DEAD FULLY REALIZES THIS VISION ON THEIR FORTHCOMING ALBUM, NORTHERN LIGHTS. RELEASED VIA THE GROUP'S DEADBEATS IMPRINT, IT IS THE CULMINATION OF TWO MUSICAL JOURNEYS, OF YEARS OF COLLABORATION, TOURING, AND RECORDING. AS SUCH, THE ALBUM ENCOMPASSES MUCH OF LIFE'S EMOTIONAL COMPLEXITIES. SOME SONGS EVOKE THE WISTFULNESS OF NOSTALGIA, OTHERS THE UNCERTAINTY OF THE PRESENT. WHILE OTHERS STILL BRIM WITH BRIGHT-EYED HOPE FOR THE FUTURE.


 
 

THE 23-YEAR-OLD INDEPENDENT SINGER, SONGWRITER, AND PRODUCER RESEMBLES AN AUTEUR IN HIS ASSEMBLAGE OF ELECTRONIC TONES, AIRY BEATS, JAZZ-INSPIRED GUITARS, AND SOULFUL VOCALIZATIONS. A SELF-DESCRIBED “HOPELESS ROMANTIC,” HIS MUSIC COULD BE LIKENED TO CHRIS MARTIN AND THE WEEKND TEAMING UP TO SCORE A MOVIE. RESONATING WITH FANS WORLDWIDE, THAT APPROACH YIELDED OVER A QUARTER-OF-A-BILLION CUMULATIVE SPOTIFY STREAMS IN UNDER A YEAR’S TIME AND A SOLD-OUT HEADLINE TOUR AS HIS PROFILE SKYROCKETED THROUGHOUT 2017.

“I WANTED TO LET PEOPLE EXPERIENCE THE SONGS IN THE ORDER OF THE STORY THEY’RE MEANT TO TELL,” HE CONTINUES. “EVERYTHING I’VE WRITTEN AND RELEASED SO FAR HAS BEEN ABOUT MY TIME OF SELF- DISCOVERY, SELF-DEFINITION RATHER, IN NEW YORK CITY AND THIS FIRST REAL LOVE. THE SONGS ARE ALL CONNECTED AND I WANT PEOPLE TO GET THE FULL PICTURE. AND I WANT THEM TO UNFOLD IT THE SAME WAY I HAVE.”

ULTIMATELY, LAUV’S VISION HAS ONLY JUST BEGUN TO UNFOLD.


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SEATTLE-NATIVE LUKE ATLAS AND LA-LOCAL COLEMAN TRAPP MET WHILE WORKING AS LOS ANGELES-BASED SONGWRITERS, FELLOW RATS IN THE RACE TO LAND SONGS WITH MAINSTREAM POP ARTISTS.

ON THE OTHER END OF THE DUO'S MUSICAL SPECTRUM IS THE BOUNCY TRIBUTE TO NASCENT ROMANCE, "DIVE" AND THE PSYCHEDELIC, "COMB MY HAIR." DIGGING DEEPER, THERE IS THE GROUP'S WISTFUL MEDITATION ON THE PASSAGE OF TIME, "WILD THINGS," AND, "FROST," CRACKLING WITH IMPERFECTION FROM COLEMAN'S ORIGINAL DENVER BASEMENT TAPES.

WITH THEIR DESTINY NOW GRASPED FIRMLY IN THEIR OWN HANDS, THE DUO ARE REVELING IN THE FREEDOM OF THEIR NEWFOUND ARTIST STATUS. AT THE WILL OF THEIR MUSES INSTEAD OF THE TIDAL FLOW OF THE POP WORLD, THE GROUP CAN CREATE THE GENUINE, SELF-ASSURED MUSIC THAT HAD BEEN LOCKED INSIDE. COAST MODERN IS WHAT HAPPENS WHEN YOU LET GO OF WHAT YOU ALWAYS THOUGHT YOU WANTED AND EMBRACE THE UNEXPECTED; WHEN YOU STOP CHASING AND START TAKING THE LEAD.